Nathan Cobb, MD, is a practicing physician whose work in informatics and behavior change has spanned non-profit foundations, academia, and industry. He is an assistant professor of medicine in the Division of Pulmonary, Critical Care and Sleep Medicine at Georgetown University Medical Center.
Until recently he served as the Chief Medical Officer for MeYou Health, a Boston based health informatics company where he led both clinical program design and research and evaluation. In 2015 he helped spin the company out of Healthways, and then pivot the company from insurer clients to a SaaS-based, small employer focus. During this time, he led two successful randomized control trials, developed a novel standards-based health risk appraisal system and oversaw the development of multiple evidence-based interventions that were deployed to hundreds of thousands of individuals. Previously he was a Research Investigator with the Schroeder Institute at Legacy (now Truth Initiative), where he led a transdisciplinary team focused on the development of novel digital approaches for tobacco cessation.
As a new investigator, he successfully won RO1 funding from NIH to design and lead the first RCT fully embedded in the Facebook social network, demonstrating how social apps can be constructed for viral spread through networks. While a medical student and resident, Dr. Cobb co-founded QuitNet, one of the first firms to demonstrate the potential for online behavior change services. QuitNet was successfully sold to Healthways in 2005 as part of a roll-up acquisition.
Currently, Dr. Cobb serves as an attending physician in the intensive care units at MedStar Georgetown Hospital. He trained in Internal Medicine at Beth Israel Deaconess Medical Center and in Pulmonary and Critical Care Medicine at Beth Israel, Brigham and Women’s and Mass General hospitals. He received his AB from Georgetown University and MD from Boston University and maintains board certification in Pulmonary and Critical Care medicine.
- Research Areas
- Critical Care/Emergency Medicine